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Why register your brand?

When you call from an unregistered number: 
Incoming call: (555) 123-4567
        or
Incoming call: SPAM LIKELY
When you call from a registered number: 
Incoming call: Smith HVAC
Result: More people answer. They know it’s you.

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Benefits

BenefitImpact
Higher answer rates20-30% more people pick up
Reduced spam flagsCarriers trust registered numbers
Professional imageYour business name shows up
Consistent brandingSame name across all carriers

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How it works

  1. You register your business with carriers
  2. Carriers verify your identity
  3. Your name displays when you call
  4. Recipients see your business, not a random number

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Registration process

1

Provide business info

Business name, address, EIN/Tax ID
2

Verify identity

Confirm you’re authorized to represent the business
3

Submit to carriers

We submit to major carriers (AT&T, Verizon, T-Mobile)
4

Approval

Usually 5-10 business days
5

Activation

Your name starts displaying on calls

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Requirements

To register, you need:

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What displays

You control what callers see:
OptionExample
Business name”Smith HVAC”
Business + location”Smith HVAC Dallas”
Business + department”Smith HVAC Sales”
Keep it short (15 characters or less shows best).

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Carrier coverage

Registration covers major US carriers:
  • AT&T - Including Cricket
  • Verizon - Including Visible
  • T-Mobile - Including Metro
  • US Cellular
  • Most regional carriers

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STIR/SHAKEN

We also implement STIR/SHAKEN authentication:
  • What it is: Call authentication standard
  • What it does: Proves your calls are legitimate
  • Result: Carriers are less likely to flag as spam
This happens automatically with brand registration.

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Maintaining trust

Once registered, maintain your reputation:

Do

  • Call during reasonable hours
  • Honor opt-out requests
  • Keep calls relevant
  • Identify yourself clearly

Don't

  • Make excessive calls
  • Call after opt-out
  • Mislead recipients
  • Spoof other businesses

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Monitoring reputation

Track your calling reputation:
  • Answer rate - Are people picking up?
  • Spam reports - Are people marking you as spam?
  • Block rate - Are carriers blocking your calls?
If metrics drop, review your calling practices.

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Troubleshooting

Some older phones or carriers may not display. Major carriers on newer phones will.
Reputation takes time to build. Reduce call volume temporarily and focus on quality.
Usually due to mismatched business info. Verify your EIN/name matches official records.

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Pricing

PlanBrand Registration
Core$10/month per number
ProIncluded
MaxIncluded

Register Your Brand

Get trusted caller ID